Tata as a brand needs no introduction. The pioneers of Indian industry have come a long way and have their presence in every industrial sector possible. If one were to go through the portfolio of the Tata Empire, one would find that this is one company that has the calibre to commoditize just about anything. From affordable watches to people’s car, the Tata Group has had a plethora of products and services to offer.
Their latest venture is into affordable housing. Tata Value Homes is a wholly owned subsidiary of the Tata Housing Company. This company was established in 2010 to meet the latent demand for good homes in the country at affordable prices.
As a corporate group, the sales objectives of Tata Value Homes are high and they plan to be in for the long haul under the Tata Housing umbrella. They have targeted high sales to make up for the low prices associated with building of houses with exemplary quality.
The Characteristics of projects from Tata Housing
The aim of the company is to establish housing for the masses. These houses are being built in the newly developed area of Chennai, Bangalore, Mumbai and Pune. There are a wide variety of offerings where the type of homes are concerned. There are accommodations which offer the maximum features in a minimal housing. For example, there are Tata homes in Bangalore where one gets only 1 BHK accommodations. The best part is that such homes are also priced in such a manner that they are within the reach of the masses.
It seems that Tata housing is doing with homes what it has done with salt. For the sceptics, the politically correct statement would be that the Tata housing company has brought sale of homes in league with sale of high end cars. There are some Tata homes which are even less expensive than the low end models of Audi!
The Quality of Tata Homes being constructed by Tata Value Homes
In all the projects of Tata Value Homes, the quality of Tata Homes bears of some standard characteristics. One would be able to find all these characteristics in all of the Tata housing projects. All projects focus on green construction and therefore require a considerable amount of thinking and planning in their construction.
It has been a commonplace situation in the Indian realty sector that the construction of new projects usually does not happen in accordance with the “best practices”. Since there are no well established frameworks regarding construction norms and processes. Therefore across the country, ecology has been the last priority during construction.
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Builders are known to have converted the mangroves near Mumbai into housing projects because of the perennial demand from home buyers. Now this natural resource is being threatened. Likewise, there has been no focus on environmental preservation while building homes.
Tata Homes differ from their peers in this manner. The company has assumed its responsibility to play seller of the finest quality homes which come with their own ecological advantages. Therefore architects known across the world are hired to plan the projects so that the best practices in play across the world can be incorporated.
Tata Value homes focus on the overall enhancement of quality of life of home owners. This is the reason why the builders focus on the overall lifestyle rather than just the housing.